Prediction of Customer Attrition of Commercial Banks based on SVM Model

Author:

He Benlan,Shi Yong,Wan Qian,Zhao Xi

Publisher

Elsevier BV

Subject

General Engineering

Reference13 articles.

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2. Chandar,M., Laha,A., and Krishna,P. Modeling churn behavior of bank customers using predictive data mining techniques.[J]. National Conference on Soft Computing Techniques for Engineering Applications(SCT-2006). 2006,(3):24-26.

3. Popovic,D. and Basic, B.D.Churn Prediction Model in Retail Banking Using Fuzzy C-Means Algorithm[J].Informatica:2009(33):243-247.

4. Prasad,D. and Madhavi, S. Prediction of Churn Behavior of Bank Customer Customers Using Data Mining Tools[J].Business Intelligence Journal.2012,5(1):96-101.

5. Burez,J. and Poel, D.V.Handling Class Imbalance in Customer Churn Prediction[J]. Expert System with Applications.2009(36):4626-4636.

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