Optimal product customization and cooperative advertising strategies in supply chain with social influence

Author:

Du Bisheng,Yuan Jia,Shu Wenwen,Shen Yuntong

Funder

Fundamental Research Funds for the Provincial Universities of Zhejiang

National Natural Science Foundation of China

Ningbo University

Publisher

Elsevier BV

Subject

General Engineering

Reference13 articles.

1. Strategies for customer satisfaction and customer requirement fulfillment within the trend of individualization;Kuhl,2019

2. Investigating consumer preferences on product designs by analyzing opinions from social networks using evidential reasoning;Ng;Computers & Industrial Engineering,2019

3. M. Guo, X. Liao, J. Liu, Q. Zhang, Consumer preference analysis: A data-driven multiple criteria approach integrating online information, Omega 96.

4. Market targeting and information sharing with social infuences in a luxury supply chain;Zhang;Transportation Research Part E: Logistics and Transportation Review,2020

5. An analysis of manufacturer-retailer supply chain coordination in cooperative advertising;Huang;Decision Sciences,2002

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