Author:
Laptev Georgy,Shaytan Dmitry
Reference45 articles.
1. The millennial customer journey: A phygital mapping of emotional, behavioural, and social experiences;Mele;Journal of Consumer Marketing,2021
2. A Review on SMAC: A New Dimension to the Business World;Singh;International Journal of Computer Applications,2016
3. Digital transformation: A multidisciplinary reflection and research agenda;Verhoef;Journal of Business Research,2021
4. The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money;Pine,2019
5. Customer experience challenges: bringing together digital, physical and social realms;Bolton;Journal of Service Management,2018