Tackling Clickbait with Machine Learning: A Comparative Study of Binary Classification Models for YouTube Title

Author:

Winarto Tora Sangputra Yopie,Wijaya Kevin,Faqih Muhammad Abdullah,Prasetyo Simeon Yuda,Muliono Yohan

Publisher

Elsevier BV

Subject

General Engineering

Reference29 articles.

1. All the news that's fit to click: The economics of clickbait media;Munger;Political Communication,2020

2. Diving deep into clickbaits: Who use them to what extents in which topics with what effects?;Rony,2017

3. Barwick, R., 2022. Advertisers spent $115 million on clickbait sites, report finds. URL: https://www.marketingbrew.com/stories/2022/07/18/advertisers-spent-usd115-million-on-clickbait-sites-report-finds

4. The good, the bad and the bait: Detecting and characterizing clickbait on youtube;Zannettou;2018 IEEE Security and Privacy Workshops (SPW),2018

5. Grierson, S., 2022. Youtube vs. tiktok: Which is better for content creators? URL: https://www.backstage.com/magazine/article/youtube-vs-tiktok-which-is-better-75397/.

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