Study on Human Cognition: A study challenging Gambling Businesses using a Cognitive Model for Casinos

Author:

Komiya Nozomi,Nakamura Jun,Tsuda Kazuhiko

Publisher

Elsevier BV

Subject

General Engineering

Reference21 articles.

1. A Study of Factors Enhancing the Success of Casinos Entering into New Market - Toward Marketing Strategy Considering Ones’;Komiya;Experience of Casinos. Journal of Strategic Management Studies,2019

2. Exploring the types of casinos preferred in Japan via conjoint analysis of relevant words;Komiya;Advances in Human Computer Interaction,2019

3. Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice;Green;Journal of Marketing,1990

4. Gough, K. F. (2015) The Influence of Casino Architecture and Structure on Problem Gambling Behavior: An Examination using Virtual Reality Technology. Proceedings of the 14th European Conference on Research Methods for Business and Management Studies, 66-73.

5. Yen, K. H. and Chee, K. L. (2010) Empirical examination of AHP and Conjoint Analysis on casino attributes in Macau. Conference Proceedings of An International Conference on Public Welfare and Gaming Industry, 327-350.

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