The use of neurophysiological measures in studying social advertising effectiveness

Author:

Borawska Anna,Łatuszyńska Małgorzata

Publisher

Elsevier BV

Subject

General Engineering

Reference84 articles.

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2. Advertising, promotion and other aspects of integrated marketing communication;Andrews,2017

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3. The Effective Management of Social Campaigns: Planning and Assessing the Media Message;Eurasian Studies in Business and Economics;2021

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