Understanding The Factors Driving Consumers’ Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt-Reference-Cited by-同舟云学术

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Understanding The Factors Driving Consumers’ Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt

Published:2019 Issue: Volume:164 Page:698-705
ISSN:1877-0509
Container-title:Procedia Computer Science
language:en
Short-container-title:Procedia Computer Science

Author:

Mekawie Nermeen,Hany Aly

Publisher

Elsevier BV

Subject

General Engineering

Reference24 articles.

1. Consumer Behavior;Solomon,2006

2. The influence of attitude on behavior;Ajzen,2005

3. Efficacy of the theory of planned behavior: A meta-analytic review;Armitage;British Journal of Social Psychology,2001

4. User acceptance of computer technology: A comparison of two theoretical models;Davis;Management Science,1989

5. User acceptance of information technology: toward a unified review;Venkatsh;MIS Quarterly,2003

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1. Purchase intention toward E-pharmacy: the consumption value perspective;International Journal of Pharmaceutical and Healthcare Marketing;2024-09-11

2. Characterizing Public Sentiments and Drug Interactions during COVID-19: A Pretrained Language Model and Network Analysis of Social Media Discourse (Preprint);2024-06-28

3. Characterizing Public Sentiments and Drug Interactions during COVID-19: A Pretrained Language Model and Network Analysis of Social Media Discourse;2024-06-06

4. What influences consumers’ online medication purchase intentions and behavior? A scoping review;Frontiers in Pharmacology;2024-02-13

5. Cultural Fusion Unleashed: Analyzing Xiaomi’s Multifaceted Brand Communication Strategy across Global, Chinese, and Egyptian Social Media Channels;Journal of Global Marketing;2024-01-03

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