The Effect of Orange Color Usage on the Brand Element of the Attributes of Shopee Food Driver Partners Towards Brand Personality-Reference-Cited by-同舟云学术

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The Effect of Orange Color Usage on the Brand Element of the Attributes of Shopee Food Driver Partners Towards Brand Personality

Published:2024 Issue: Volume:234 Page:909-919
ISSN:1877-0509
Container-title:Procedia Computer Science
language:en
Short-container-title:Procedia Computer Science

Author:

Apriyansyah Bahalwan,Malak Naufal Falah,Bhawika Gita Widi,Agustin Harisatul,Himma Ika Faiqotul

Funder

Institut Teknologi Sepuluh Nopember

Publisher

Elsevier BV

Reference35 articles.

1. Sepanjang 2021, Shopee Kuasai E-Commerce Asia Tenggara;Rizaty;Databoks,2022

2. Hariyanti, D. (2022). Pesan-Antar Makanan Makin Semarak, Grab Merajai Pasar Artikel ini telah tayang di Katadata.co.id dengan judul "Pesan-Antar Makanan Makin Semarak, Grab Merajai Pasar", https://katadata.co.id/padjar/digital/6215cc5ff0fad/pesan-antar-makanan-makin-semarak-grab-merajai-pasar Penulis: Dini Hariyanti Editor: Padjar Iswara. katadata.co.id. Retrieved from https://katadata.co.id/padjar/digital/6215cc5ff0fad/pesan-antar- makanan-makin-semarak-grab-merajai-pasar.

3. Analisis Pengaruh Kesadaran Merek (Brand Awareness) Pada Produk Asuransi Jiwa Prudential Life Assurance (Studi Pada Pru Passion Agency Jakarta);Herdana;Jurnal Riset Bisnis Dan Manajemen,2015

4. Holistic marketing: a broad, integrated perspective to marketing management;Keller,2015

5. Philip Kotler. (2002). Marketing Places. Simon and Schuster.

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