A Method for the Construction of Customer Behavioral Modeling Knowledge for B2B Event Marketing Strategy-Reference-Cited by-同舟云学术

A Method for the Construction of Customer Behavioral Modeling Knowledge for B2B Event Marketing Strategy

Published:2017 Issue: Volume:112 Page:1353-1360
ISSN:1877-0509
Container-title:Procedia Computer Science
language:en
Short-container-title:Procedia Computer Science

Author:

Ozawa Takumi,Sekiguchi Akiyuki,Tsuda Kazuhiko

Publisher

Elsevier BV

Subject

General Engineering

Reference23 articles.

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4. Akiyuki Sekiguchi, Kazuhiko Tsuda, 2014. Study on Web Analytics Utilizing Segmentation Knowledge in Business to Business Manufacturer Site, s.l.: KES.

5. Web Analytics and Web Marketing: Access Log Analytics Realized Web Marketing Kaizen Cycle Management systems;Ejiri;Journal of Japan Industrial Management Association,2008

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