Twitter Presence of Jet Airways-Deriving Customer Insights Using Netnography and Wordclouds

Author:

Ahuja Vandana,Shakeel Moonis

Publisher

Elsevier BV

Subject

General Engineering

Reference18 articles.

1. Kwak, H., Lee, C., Park, H., & Moon, S.,2010. What is Twitter, a social network or a news media? Proceedings of the 19th international conference on World wide web, pp.591-600, ACM.

2. Java, A., Song, X., Finin, T., & Tseng, B.,2007. Why we twitter: understanding microblogging usage and communities. Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis, pp. 56-65, ACM.

3. Davidson, D., 2009. How to...put a price on your social media strategy, Revolution Magazine - The Insider’s Guide to Digital Marketing, pp.29-33.

4. Twitter: a viable marketing tool for SMEs?;Bulearca;Global business and management research,2010

5. Interactive or reactive?;Burton;Marketing with Twitter, Journal of Customer Marketing,2011

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