A Method for the Construction of User Targeting Knowledge for B2B Industry Website

Author:

Ozawa Takumi,Sekiguchi Akiyuki,Tsuda Kazuhiko

Publisher

Elsevier BV

Subject

General Engineering

Reference20 articles.

1. Virtsonis, Sally Harridge-March, 2009. Brand positioning in the B2B online environment: A case from the UK print industry, s.l.: Journal of Brand Management (16), p.556-570.

2. Yusuke Yamada, and Kazuhiko Tsuda;Akiyuki Sekiguchi;“Web Analytics for B to B Marketing in Semiconductor Industry”, International Journal of e-Education, e-Business, e-Management and e-Learning,2012

3. Akiyuki Sekiguchi, Kazuhiko Tsuda, 2014. Study on Web Analytics Utilizing Segmentation Knowledge in Business to Business Manufacturer Site, s.l.: KES.

4. Ejiri T., 2008. Web Analytics and Web Marketing: Access Log Analytics Realized Web Marketing Kaizen Cycle Management systems, s.l.: Journal of Japan Industrial Management Association 18(1), p.8-43.

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