Importance-performance Analysis Applied to a Laboratory Supplies and Equipment Company

Author:

Ferreira Hélder Pires,Fernandes Paula Odete

Publisher

Elsevier BV

Subject

General Engineering

Reference24 articles.

1. Martilla, J., James, J. Importance-Performance Analysis. Journal of Marketing, 1977; 77-79.

2. Wu, H., Tang, T., Shyu, W. A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies. Quality & Quantity, 2009; 44(6):1207-1218.

3. Rockart, J. Chief Executives Define Their Own Data Needs. Harvard Business Review, 1979; 57: 81-83.

4. Crato, C. Qualidade: Condição de Competitividade. Porto, SPI - Sociedade Portuguesa de Inovação Consultadoria Empresarial e Fomento da Inovação; 2010.

5. Paladini, E. Gestão da qualidade: teoria e prática. Atlas: São Paulo; 2000.

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