A morphology of digital direct-to-consumer (D2C) models

Author:

Schacker Maximilian,Stanoevska-Slabeva Katarina

Publisher

Elsevier BV

Subject

General Engineering

Reference20 articles.

1. Branding in the era of digital (dis)intermediation;Gielens;International Journal of Research in Marketing,2019

2. Gregory, J., A. Xu, A. Cheng, and L. Turner, “Going digital, going direct”, 2014. http://www2.deloitte.com/ca/en/pages/consumer-business/articles/going-digital-going-direct.html

3. How Direct-to-Consumer Brands Can Continue to Grow;Rangan;Harvard Business Review,2021

4. The Prerequisites for D2C Strategies: A Close View at Established Consumer Goods Manufacturers;Lienhard;Marketing Review St. Gallen,2021

5. Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace;Sarkar;Journal of Computer-Mediated Communication,1995

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