Author:
Nadlifatin Reny,Persada Satria Fadil,Clarinda Mutiara,Handiwibowo Gogor Arif,Laksitowati Rr Ratih,Prasetyo Yogi Tri,Perwira Redi Anak Agung Ngurah
Funder
Institut Teknologi Sepuluh Nopember
Reference35 articles.
1. "A study of consumer perceptions of the Products sold through multilevel marketing";Attri;Prabandhan & Taqniki, Management Research Journal,2011
2. Emek, Yuval, Ron Karidi, Moshe Tennenholtz, and Aviv Zohar. (2011) “Mechanisms for multi-level marketing.” In Proceedings of the 12th ACM conference on Electronic commerce, 209-18.
3. "Principles of marketing (Sixteenth)";Kotler,2016
4. "Network-based marketing: Identifying likely adopters via consumer networks";Hill;Statistical Science,2006
5. "The theory of planned behavior";Ajzen;Organizational Behavior And Human Decision Processes,1991
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unveiling trust as a mediator in distributor loyalty within South African multi-level marketing;South African Journal of Economic and management Sciences;2024-04-18
2. Factors Influencing Purchase Intentions in Smart City Social Commerce;2023 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT);2023-11-20
3. Factors of Multi-Level Marketing Success Strategies Which Motivate Participants;Southern African Business Review;2023-09-13
4. Why HR, corporate and marketing communication divisions should work together?;International Journal of Research in Business and Social Science (2147- 4478);2022-11-13
5. Behavioural Intention to Use e-Wallet: The Perspective of Security and Trust;2022 2nd International Conference on Emerging Smart Technologies and Applications (eSmarTA);2022-10-25