Author:
Czerniachowska Kateryna,Lutosławski Krzysztof,Kozina Agata,Mateńczuk Karolina,Markowska Aleksandra,Kozierkiewicz Adrianna,Pietranik Marcin,Roemer Ingolf,Schieck Martin
Reference20 articles.
1. “Visual Merchandising and the Creation of Discernible Retail Brands.”;Kerfoot;International Journal of Retail & Distribution Management,2003
2. “Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase.”;Chandon;Journal of Marketing,2009
3. “The Role of Store Environmental Stimulation and Social Factors on Impulse Purchasing.”;Mattila;Journal of Services Marketing,2008
4. “Impact of Store Location and Layout on Consumer Purchase Behavior in Organized Retail.”;Behera;Anvesha,2017
5. “Does Visual Merchandising Have an Effect on Consumer Impulse Buying Behavior?”;Randhawa;Journal of General Management Research,2017
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献