What Drives Click-Through Rates of Tourism Product Advertisements on Group Buying Websites?

Author:

Liu Yanbin,Yuan Ping,Liu Wei,Li Xingsen

Publisher

Elsevier BV

Subject

General Engineering

Reference7 articles.

1. China Internet Network Information Center.35th Statistical Report on Internet Development in China. China; 2015.

2. Chang H, Hongsik J C. Why do people avoid advertising on the internet. Journal of Advertising 2004; 33 (4):89-97.

3. Cho C H .Factors influencing Clicking of banner Ads on the www. Cyberpsyehology &Behavior 2005; 6 (2) :201-215.

4. Effect of price information and promotion on click-through rates for internet banners;Chtourou;Journal of Euromarketing,2001

5. WEI Qiang, RUAN Nan, SHAN Yi. An Empirical Study on Internet Display Ads Positions Influencing CTR. China Journal of Information Systems 2010;4(1):43-52.

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