The impact of Internet on marketing activity in R&D departments in Poland

Author:

Szopik-Depczyńska Katarzyna,Cheba Katarzyna

Funder

Polish Ministry of Science and Higher Education

Publisher

Elsevier BV

Subject

General Engineering

Reference32 articles.

1. "On-line data collection: The Internet is changing the way carriers collect and use customer data";Harter;Wireless Review,1999

2. "Internet based marketing research: a serious alternative to traditional research methods?";Wilson;Marketing Intelligence & Planning,2003

3. Bartczak, Krzysztof (2016). “Bariery rozwojowe handlu elektronicznego”, WN Exante, Warszawa (original version is available as electronic version) http://docplayer.pl/564011-42-Krzysztof-bartczak-bariery-rozwojowe-handlu-elektronicznego.html.

4. "E-biznes szansą na restrukturyzację przedsiębiorstw";Żurak-Owczarek,2007

5. "Marketing Management";Kotler,2005

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