The effect of perceived intrusion on consumers’ attitude towards using an RFID-based marketing program
Author:
Publisher
Elsevier BV
Subject
General Engineering
Reference44 articles.
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2. Boeck, Harold and Fosso Wamba, Samuel (2008) “RFID and buyer-seller relationships in the retail supply chain.” International Journal of Retail & Distribution Management, 36(6), pp. 433-460.
3. Slettemeås, Dag (2009) “RFID—the ‘Next Step’ in Consumer–Product Relations or Orwellian Nightmare? Challenges for Research and Policy.” Journal of Consumer Policy, 32(3), pp. 219-244.
4. Uhrich, Fabian, Sandner, Uwe, Resatsch, Florian, Leimeister, Jan Marco and Krcmar, Helmut (2008) “RFID in Retailing and Customer Relationship Management.” The Communications of the Association for Information Systems, 23(13), pp. 219-234.
5. Crazier, Joseph A, Jensen, Andrew S and Dave, Dinesh S (2008) “The Impact of Consumer Perceptions of Information Privacy and Security Risks on the Adoption of Residual RFID Technologies.” Communications of the Association for Information Systems, 23.(14).
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