Social media as a platform in academic library marketing: A comparative study-Reference-Cited by-同舟云学术

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Social media as a platform in academic library marketing: A comparative study

Published:2020-09 Issue:5 Volume:46 Page:102188
ISSN:0099-1333
Container-title:The Journal of Academic Librarianship
language:en
Short-container-title:The Journal of Academic Librarianship

Author:

Cheng Wesley Wing Hong,Lam Ernest Tak Hei,Chiu Dickson K.W.

Publisher

Elsevier BV

Subject

Library and Information Sciences,Education

Reference54 articles.

1. Analysis of academic libraries’ Facebook posts: Text and data analytics;Al-Daihani;The Journal of Academic Librarianship,2018

2. What is Web 2.0?: Ideas, technologies and implications for education;Andersen,2007

3. Marketing library and information services, orchestrating the service experience: Music to the ears of our customers;Balabanidou,2009

4. Upsize this! Libraries need relationship marketing;Besant;Information Outlook,2000

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1. Role of social media and library marketing in Indian universities;Global Knowledge, Memory and Communication;2024-09-17

2. Unveiling the feed: Academic libraries' instagram unpacked;The Journal of Academic Librarianship;2024-09

3. Monitoring Virtual Interactions of Teachers and Students in Social Networks;Heliyon;2024-09

4. Analysis of the factors that influence the success of relationship marketing in academic libraries;ReMark - Revista Brasileira de Marketing;2024-07-26

5. Digital curation practices on web and social media archiving in libraries and archives;Journal of Librarianship and Information Science;2024-07-26

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