On the evaluation of product customization strategies in a vertically differentiated market

Author:

Wong Hartanto,Lesmono Dharma

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference38 articles.

1. Demand heterogeneity and technology evolution: implications for product and process innovation;Adner;Management Science,2001

2. Mass customization vs. mass productions: variety and price competition;Alptekinoglu;Manufacturing and Service Operations Management,2008

3. Leadtime-variety trade-off in product differentiation;Alptekinoglu;Manufacturing and Service Operations Management,2010

4. Design for postponement: a comprehensive characterisation of its benefits under unknown demand distributions;Aviv;Operations Research,2001

5. Managing in an age of modularity;Baldwin;Harvard Business Review,1997

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3. Price matching and product differentiation strategies considering showrooming;Journal of Retailing and Consumer Services;2023-11

4. Market expansion and the scope of mass customization;Marketing Letters;2023-06-10

5. Supply chain integration in mass customization;Annals of Operations Research;2023-02-08

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