Timing decisions of new product preannouncement and launch with competition-Reference-Cited by-同舟云学术

Timing decisions of new product preannouncement and launch with competition

Published:2011-01 Issue:1 Volume:129 Page:51-64
ISSN:0925-5273
Container-title:International Journal of Production Economics
language:en
Short-container-title:International Journal of Production Economics

Author:

Su Meng,Rao Vithala R.

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference34 articles.

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2. Sequential versus simultaneous choice with endogenous quality;Aoki;International Journal of Industrial Organization,1996

3. Speed-to-market and new product performance trade-offs;Bayus;Journal of Product Innovation Management,1997

4. Too little, too early: introduction timing and new product performance in the personal digital assistant industry;Bayus;Journal of Marketing Research,1997

5. Determinants of competitor response time to a new product introduction;Bowman;Journal of Marketing Research,1995

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