Alliance formation between a platform retailer and competing manufacturers in sharing consumer data for product development

Author:

Matsuhisa Hiroshi,Matsubayashi NobuoORCID

Funder

Ministry of Education, Culture, Sports, Science and Technology

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference49 articles.

1. Alibaba Introduces Brand Databank: Data Can Appreciate and Be Deposited like Monetary Funds;Alibaba Cloud,2019

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3. Choice of O2O food delivery mode: Self-built platform or third-party platform? self-delivery or third-party delivery?;Du;IEEE Trans. Eng. Manage.,2023

4. Big retailers share data: GMA;Garry,2009

5. Dilemma of data sharing alliance: When do competing personalizing and non-personalizing firms share data;Ghoshal;Prod. Oper. Manage.,2020

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