Exploring the relationship between marketing and operations: Neural network analysis of marketing decision impacts on delivery performance-Reference-Cited by-同舟云学术

Exploring the relationship between marketing and operations: Neural network analysis of marketing decision impacts on delivery performance

Published:2014-07 Issue: Volume:153 Page:178-190
ISSN:0925-5273
Container-title:International Journal of Production Economics
language:en
Short-container-title:International Journal of Production Economics

Author:

Marques Alex,Lacerda Daniel Pacheco,Camargo Luís Felipe Riehs,Teixeira Rafael

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference42 articles.

1. Design of experiments on neural network׳s training for non-linear time series forecasting;Balestrassi;Neurocomputing,2009

2. Determinants of relationship quality: an artificial neural network analysis;Bejou;J. Bus. Res.,1996

3. The impact of market requirements focus and manufacturing characteristics focus on plant performance;Bozarth;J. Oper. Manag.,1997

4. Priority class scheduling: production scheduling for multi-objective environments;Brown;Prod. Plan. Control,1997

5. Corrar, L.J., Paulo, E., Dias Filho, J.M., 2007. Análise Multivariada para os Cursos de Administração, Ciências Contábeis e Economia. Cidade: Atlas.

Cited by 28 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Software locking special features: Optimal marketing and operational strategies for a manufacturer;International Journal of Production Economics;2024-07

2. Enhancing the efficiency of a gas-fueled reheating furnace of the steelmaking industry: assessment and improvement;Management of Environmental Quality: An International Journal;2024-03-22

3. Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective;Technological Forecasting and Social Change;2024-03

4. What determines the performance of pharmaceutical firms in India on account of COVID-19 interventions?;International Journal of Pharmaceutical and Healthcare Marketing;2023-12-29

5. Product and Service Orientation on Social Media in Restaurant Communication;International Journal of Marketing, Communication and New Media;2022-07-08