Analysis and forecasting of demand during promotions for perishable items-Reference-Cited by-同舟云学术

Analysis and forecasting of demand during promotions for perishable items

Published:2016-02 Issue: Volume:172 Page:65-75
ISSN:0925-5273
Container-title:International Journal of Production Economics
language:en
Short-container-title:International Journal of Production Economics

Author:

van Donselaar K.H.,Peters J.,de Jong A.,Broekmeulen R.A.C.M.

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference42 articles.

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3. Communication and promotion decisions in retailing: a review and directions for future research;Ailawadi;J. Retail.,2009

4. SKU demand forecasting in the presence of promotions;Ali;Expert Syst. Appl.,2009

5. New empirical generalizations on the determinants of price elasticity;Bijmolt;J. Mark. Res.,2005

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