Role of demand-side strategy in quality competition

Author:

Ye Guangliang,Mukhopadhyay Samar K.

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference30 articles.

1. Demand heterogeneity and technology evolution: implications for product and process innovation;Adner;Management Science,2001

2. Bold retreat: a new strategy for old technologies;Adner;Harvard Business Review,2010

3. A demand-based perspective on sustainable competitive advantage;Adner;Strategic Management Journal,2006

4. A breadth of fresh air? Firm type, scale, scope and selection effects in drug development;Arora;Management Science,2009

5. Value creation versus value capture: towards a coherent definition of value in strategy;Bowman;British Journal of Management,2000

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