The Experience Economy: Work is Theatre and Every Business a Stage Joseph B. Pine II and James H. Gilmore Cambridge, MA: Harvard Business School Press, 1999, 252 pages ($24.95)Markets of One: Creating Customer-unique Value through Mass Customization James H. Gilmore and Joseph B. Pine II (eds.) Cambridge, MA: Harvard Business School Press, 198 pages ($29.95)-Reference-Cited by-同舟云学术

The Experience Economy: Work is Theatre and Every Business a Stage Joseph B. Pine II and James H. Gilmore Cambridge, MA: Harvard Business School Press, 1999, 252 pages ($24.95)Markets of One: Creating Customer-unique Value through Mass Customization James H. Gilmore and Joseph B. Pine II (eds.) Cambridge, MA: Harvard Business School Press, 198 pages ($29.95)

Published:2001-03 Issue:2 Volume:18 Page:129-130
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:
Short-container-title:

Author:

Jortberg M

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1016/S0737-6782(01)00088-1/fullpdf

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