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An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data

  • Published:2003-05 Issue:3 Volume:10 Page:123-133
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Mild Andreas,Reutterer Thomas

Publisher

Elsevier BV

Subject

Marketing

Reference46 articles.

1. Agrawal, R., Srikant, R., 1994. Fast algorithms for mining association rules. Proceedings of the 20th VLDB Conference, Santiago, Chile.

2. Similarities in choice behavior across product categories;Ainslie;Marketing Science,1998

3. Interactive home shopping;Alba;Journal of Marketing,1997

4. Cluster Analysis for Applications;Anderberg,1973

5. Identifying segments with identical choice behaviors across product categories;Andrews;International Journal of Research in Marketing,2002

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