Examining the dimensionality of coupon proneness: a random coefficients approach-Reference-Cited by-同舟云学术

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Examining the dimensionality of coupon proneness: a random coefficients approach

Published:2003-01 Issue:1 Volume:10 Page:27-33
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Colombo Richard,Bawa Kapil,Srinivasan Srini S.

Publisher

Elsevier BV

Subject

Marketing

Reference10 articles.

1. The coupon-prone consumer;Bawa;Journal of Marketing,1987

2. Coupon attractiveness and coupon proneness;Bawa;Journal of Marketing Research,1997

3. Some Latent Trait Models and Their Use in Inferring an Examinee's Ability, Statistical Theories of Mental Test Scores;Birnbaum,1968

4. Item Response Theory Principles and Applications;Hambleton,1985

5. Distinguishing coupon proneness from value consciousness;Lichtenstein;Journal of Marketing,1990

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Determinants of Tourism Coupon Redemption;Journal of Travel & Tourism Marketing;2014-11-07

2. From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication;Journal of Interactive Marketing;2014-05

3. Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls;Asia Pacific Journal of Marketing and Logistics;2014-04-08

4. Travel coupon proneness;Annals of Tourism Research;2011-10

5. An empirical investigation of in‐store sampling promotions;British Food Journal;2011-09-27

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