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A test of the stability of retail store image mapping based on multientity scaling data

  • Published:2001-03 Issue:2 Volume:8 Page:61-70
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Wong John K,Kenneth Teas R

Publisher

Elsevier BV

Subject

Marketing

Reference23 articles.

1. The measurement properties of semantic scale data;Albaum;Journal of the Market Research Society,1977

2. Uses of discriminant analysis following MANOVA: multivariate statistics for multivariate purposes;Borgen;Journal of Applied Psychology,1978

3. Direct experience and attitude-behavior consistency;Fazio,1981

4. Specification of patronage models for retail center choice;Gautschi;Journal of Marketing Research,1981

5. Applied Multidimensional Scaling;Green,1972

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Building store brands using store image differentiation;Journal of Indian Business Research;2010-08-24

2. Shopping centre image dynamics of a new entrant;International Journal of Retail & Distribution Management;2009-06-05

3. Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations;European Journal of Operational Research;2009-06

4. Retail Image as Seen through Consumers' Eyes: Studying International Retail Image through Consumer Photographs of Stores;The International Review of Retail, Distribution and Consumer Research;2007-12

5. Managing Store Images by Discount Retailers in Korea;Journal of Global Academy of Marketing Science;2004-11
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