Does customer co-creation value lead to electronic word-of-mouth? An empirical study on the short-video platform industry
Author:
Affiliation:
1. School of Management, Fujian University of Technology, Fuzhou, Fujian, China
2. College of Journalism and Communications, Shih Hsin University, Taiwan, People’s Republic of China
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1016/j.soscij.2018.08.010
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