Clinical trial management of participant recruitment, enrollment, engagement, and retention in the SMART study using a Marketing and Information Technology (MARKIT) model-Reference-Cited by-同舟云学术

Clinical trial management of participant recruitment, enrollment, engagement, and retention in the SMART study using a Marketing and Information Technology (MARKIT) model

Published:2015-05 Issue: Volume:42 Page:185-195
ISSN:1551-7144
Container-title:Contemporary Clinical Trials
language:en
Short-container-title:Contemporary Clinical Trials

Author:

Gupta Anjali^ORCID,Calfas Karen J.,Marshall Simon J.,Robinson Thomas N.,Rock Cheryl L.,Huang Jeannie S.,Epstein-Corbin Melanie,Servetas Christina,Donohue Michael C.,Norman Gregory J.,Raab Fredric,Merchant Gina,Fowler James H.,Griswold William G.,Fogg B.J.,Patrick Kevin

Funder

NHLBI/NIH

Publisher

Elsevier BV

Subject

Pharmacology (medical),General Medicine

Reference40 articles.

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4. Examining the role of information technology in cultivating firms' dynamic marketing capabilities;Wang,2009

5. Principles of marketing;Kotler,2013

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