Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model

Author:

Zhao Haiping,Yu Mengli,Fu Shaoxiong,Cai Zhao,Lim Eric T.K.,Tan Chee-Wee

Funder

Fundamental Research Funds for the Central Universities

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference99 articles.

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3. To deliberate or not? The effects of anticipated regret and deliberation on willingness-to-pay;Ang;J. Bus. Res.,2022

4. The role of flow consciousness in consumer regret;Barta;Internet Res.,2022

5. Impulse purchasing: a qualitative exploration of the phenomenon;Bayley;Qual. Mark. Res. Int. J.,1998

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