Funder
National Natural Science Foundation of China
Natural Science Foundation of Shandong Province
Subject
Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications
Reference48 articles.
1. Customer relationship management and big data enabled: Personalization & customization of services;Anshari;App. Comput. Inf.,2019
2. Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style;Bang;Int. J. Advert.,2020
3. Beijing Business Daily, 2018. JD Finance upgraded to JD Digital Technology (in Chinese). http://finance.sina.com.cn/roll/2018-11-20/doc-ihmutuec1864574.shtml.
4. The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry;Bigne;Curr. Issues Tour.,2018
5. Co-branding—the science of alliance;Blackett;J. Brand Manag.,2000
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献