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Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand

  • Published:2023-11 Issue: Volume:62 Page:101338
  • ISSN:1567-4223
  • Container-title:Electronic Commerce Research and Applications
  • language:en
  • Short-container-title:Electronic Commerce Research and Applications

Author:

Xing Peng,Jiang Guanyu,Zhao Xiangru,Wang Mingxing

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference64 articles.

1. The complementarity of a diverse range of deep learning features extracted from video content for video recommendation;Almeida;Expert Syst. Appl.,2022

2. Modeling socially responsible consumption and the need for uniqueness: a PLS-SEM approach;Andrei;Kybernetes,2017

3. Optimization in Online Content Recommendation Services: Beyond Click-Through Rates;Besbes,2016

4. Service supply chain management process capabilities: measurement development;Boon-itt;Int. J. Prod. Econ.,2017

5. Global review of data-driven marketing and advertising;Braverman;Direct, Data Digital Market,2015

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1. Short video creation and traffic investment decision in social e-commerce platforms;Omega;2024-10

2. Introduction to Data-Driven Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2024-07-12

3. Design of responsibility mechanism for triple efforts in a green supply chain;Journal of Industrial and Management Optimization;2024
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