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A hierarchical framework for ad inventory allocation in programmatic advertising markets

  • Published:2018-09 Issue: Volume:31 Page:40-51
  • ISSN:1567-4223
  • Container-title:Electronic Commerce Research and Applications
  • language:en
  • Short-container-title:Electronic Commerce Research and Applications

Author:

Li Juanjuan,Ni Xiaochun,Yuan Yong,Wang Fei-Yue

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference45 articles.

1. Real time bidding in online digital advertisement;Adikari,2015

2. A dynamic near-optimal algorithm for online linear programming;Agrawal;Oper. Res.,2014

3. Yield optimization of display advertising with ad exchange;Balseiro;Manage. Sci.,2014

4. Proceedings of the 2008 ACM conference on Recommender systems, Lausanne, Switzerland;Broder,2008

5. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time;Busch,2015

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