The value of location in keyword auctions-Reference-Cited by-同舟云学术

The value of location in keyword auctions

Published:2010-03 Issue:2 Volume:9 Page:160-170
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Naldi Maurizio,D’Acquisto Giuseppe,Italiano Giuseppe Francesco

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference38 articles.

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2. Aggarwal, G., Goel, A., and Motwani, R. Truthful auctions for pricing search keywords. In Proceedings of the Seventh ACM Conference on Electronic Commerce, New York, 2006, NY, 1–7.

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4. Balakrishnan, R., and Kambhampati, S. Optimal ad-ranking for profit maximization. In Proceedings of the 11th International Workshop on the Web and Databases, Vancouver, BC, Canada, June 13, 2008, ACM Press, New York, NY, 2008.

5. Battelle, J. The Search: How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture. Penguin Group, New York, NY, 2005.

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