Evaluating online advertising effect: An approach integrating means–end conceptualization and similarity analysis

Author:

Lin Chin-Feng,Fu Chen-Su

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference64 articles.

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3. Perceptual modeling of product similarities using sorting data;Bimler;Marketing Bull.,1998

4. Empirical generalizations about advertising campaign success;Binet;J. Advertising Res.,2009

5. Data visualization with multidimensional scaling;Buja;J. Comput. Graphical Statist.,2012

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