Identifying valuable customer segments in online fashion markets: An implication for customer tier programs-Reference-Cited by-同舟云学术

Identifying valuable customer segments in online fashion markets: An implication for customer tier programs

Published:2019-01 Issue: Volume:33 Page:100822
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Morisada Makoto,Miwa Yukihiro^ORCID,Dahana Wirawan Dony

Funder

JSPS KAKENHI

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference100 articles.

1. “Counting your customers” one by one: a hierarchical bayes extension to the pareto/NBD model;Abe;Mark. Sci.,2009

2. RFM measures and customer lifetime value: Investigating the behavioral relationship in a non-contractual setting using a hierarchical Bayes model;Abe;J. Jpn. Stat. Soc.,2011

3. Private-label use and store loyalty;Ailawadi;J. Mark.,2008

4. Customer satisfaction, market share, and profitability: findings from Sweden;Anderson;J. Mark.,1994

5. An approach to sustainable ‘fashion’e-retail: a five-stage evolutionary strategy for ‘Clicks-and-Mortar’and ‘Pure-Play’enterprises;Ashworth;J. Retailing Consumer Serv.,2006

Cited by 31 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company;Journal of Retailing and Consumer Services;2024-11

2. The impact of online purchase behaviour on customer lifetime value;Journal of Marketing Analytics;2024-06-15

3. What is the most profitable targeting strategy from mass marketing to personalization? Results from a simulation in tourism;Asia Pacific Journal of Tourism Research;2024-05-28

4. Do Loyal Customers Buy Differently? Examining Customers’ Loyalty in a Self-Service Setting;Studies in Business and Economics;2024-04-01

5. A systematic literature review and bibliometric analysis based on member subscription services in retailing;Electronic Commerce Research and Applications;2024-01