The effect of negative online consumer reviews on product attitude: An information processing view-Reference-Cited by-同舟云学术

The effect of negative online consumer reviews on product attitude: An information processing view

Published:2008-09 Issue:3 Volume:7 Page:341-352
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Lee Jumin,Park Do-Hyung,Han Ingoo

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference48 articles.

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