Situational variables in online versus offline channel choice

Author:

Chocarro Raquel,Cortiñas Mónica,Villanueva María-Luisa

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference82 articles.

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4. Interactive home shopping consumer, retailer and manufacturer incentives to participate in electronic marketplaces;Alba;Journal of Marketing,1997

5. Customer channel migration;Ansari;Journal of Marketing Research,2008

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