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Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure

  • Published:2019-05 Issue: Volume:35 Page:100854
  • ISSN:1567-4223
  • Container-title:Electronic Commerce Research and Applications
  • language:en
  • Short-container-title:Electronic Commerce Research and Applications

Author:

Smink Anne R.,Frowijn Sanne,van Reijmersdal Eva A.,van Noort Guda,Neijens Peter C.

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference63 articles.

1. Toward an understanding of inequity;Adams;J. Abnorm. Soc. Psychol.,1963

2. Self-endorsing in digital advertisements: using virtual selves to persuade physical selves;Ahn;Comput. Human Behav.,2017

3. The impact of the online and offline features on the user acceptance of Internet shopping malls;Ahn;Electron. Commer. Res. Appl.,2004

4. A survey of augmented reality;Azuma;Presence Teleoperators Virtual Environ.,1997

5. Stay away from Me;Baek;J. Advert.,2012

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