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Online purchase decisions for tourism e-commerce

  • Published:2019-11 Issue: Volume:38 Page:100887
  • ISSN:1567-4223
  • Container-title:Electronic Commerce Research and Applications
  • language:en
  • Short-container-title:Electronic Commerce Research and Applications

Author:

Zhu Guixiang,Wu ZhiangORCID,Wang Youquan,Cao Shanshan,Cao Jie

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference52 articles.

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3. Different outcomes of the Wilcoxon-Mann-Whitney test from different statistics packages;Bergmann;Am. Statist.,2000

4. Marketing meets Web 2.0, social media, and creative consumers: implications for international 740 marketing strategy;Berthon;Bus. Horiz.,2012

5. Buying or browsing? An exploration of shopping orientations and online purchase intention;Brown;Eur. J. Mark.,2003

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