Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer-Reference-Cited by-同舟云学术

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Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer

Published:2022-05 Issue: Volume:53 Page:101134
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Wu Ruijuan,Li Yan,Hu Yixiao

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference61 articles.

1. The representation of scripts in memory;Abbott;J. Mem. Lang.,1985

2. Face presence and gaze direction in print advertisements: how they influence consumer responses: an eye-tracking study;Adil;J. Advertising Res.,2018

3. Aesthetics and Psychology;Berlyne,1971

4. Arousal and reinforcement;Berlyne,1967

5. Novelty, complexity, and hedonic value;Berlyne;Perception & Psychophysics,1970

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. an integrated analysis of consumer purchase decision-making on second-hand trading platforms: evidence from china;Journal of Organizational Computing and Electronic Commerce;2024-09-12

2. Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel;International Journal of Retail & Distribution Management;2024-02-02

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