1. Percieved risk, sociometric integration, and word-of-mouth in the adoption of a new food product;Arndt,1967
2. Consumer behavior as risk taking;Bauer,1960
3. Percieved risk and its components a model and empirical test;Bettman;Journal of Marketing Research,1973
4. Risk taking and information handling in consumer behavior,1967
5. Percieved risk and brand loyalty;Cunningson,1967