1. The vector model of preferences: An alternative to the Fishbein model;Ahtola;Journal of Marketing Research,1975
2. The architecture of cognition;Anderson,1983
3. Spread of activation;Anderson;Journal of Experimental Psychology: Learning, Memory, and Cognition,1984
4. A spreading-activation theory of semantic processing;Collins;Psychological Review,1975
5. Belief, attitude, intention and behavior;Fishbein,1975