1. Marketing social marketing in the social change marketplace;Andreasen;J. Public Policy Market.,2002
2. Social Psychology;Aronson,2005
3. Assessing the demand for wildlife resources: a first step;Arthur;Wildlife Soc. Bull. (1973-2006),1979
4. Exploring Catalyst Behaviours: Full Report. A Report to the Department for Environment;Austin,2011
5. Social cognitive theory of moral thought and action;Bandura,1991