Consumer referrals
Author:
Publisher
Elsevier BV
Subject
Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics
Reference14 articles.
1. Information congestion;Anderson;RAND Journal of Economics,2009
2. Managing consumer referrals in a chain network;Arbatskaya;Review of Network Economics,2014
3. Customer referral management: optimal reward programs;Biyalogorsky;Marketing Science,2001
4. Equilibrium distributions of sales and advertising prices;Butters;Review of Economic Studies,1977
5. Informative advertising and optimal targeting in a monopoly;Esteban;Journal Industrial Economics,2001
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1. INFORMATION ACQUISITION AND DIFFUSION IN MARKETS;International Economic Review;2023-11
2. Impact of altruism preference difference on the optimal reward structure in online referral marketing;Managerial and Decision Economics;2023-09-08
3. Reward the inductor or inductee? The effect of the inductee's altruism on a shopping guide platform;Asia Pacific Journal of Marketing and Logistics;2021-11-30
4. An economic model of multi-level marketing;PLOS ONE;2021-07-20
5. Impact of Customer’s Social Value on Optimizing Referral Reward Programs;Journal of Organizational Computing and Electronic Commerce;2020-05-13
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