Pricing, advertising, and endogenous consideration of an “insistent” product
Author:
Publisher
Elsevier BV
Subject
Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics
Reference73 articles.
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4. Inattentive consumers and product quality;Armstrong;J. Eur. Econ. Assoc.,2009
5. Advertising and Competition;Backman,1967
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