On informative advertising and product differentiation-Reference-Cited by-同舟云学术

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On informative advertising and product differentiation

Published:2008-01 Issue:1 Volume:26 Page:92-112
ISSN:0167-7187
Container-title:International Journal of Industrial Organization
language:en
Short-container-title:International Journal of Industrial Organization

Author:

Christou C.,Vettas N.

Publisher

Elsevier BV

Subject

Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics

Reference31 articles.

1. Discrete Choice Theory of Product Differentiation;Anderson,1992

2. Advertising content;Anderson;American Economic Review,2006

3. The economic analysis of advertising. Working paper;Bagwell,2005

4. Coordination economies, advertising, and search behavior in retail markets;Bagwell;American Economic Review,1994

5. Localized and non-localized competition in the presence of consumer lock-in;Banerjee,1999

Cited by 27 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Targeting Advertising Spending and Price on the Hotelling Line;Marketing Science;2023-11

2. Negative Advertising and Competitive Positioning;Management Science;2023-04

3. Informative advertising in monopolistically competitive markets;International Journal of Industrial Organization;2022-07

4. A Note on the Existence of the Competitive Equilibrium in Grossman and Shapiro (1984);The B.E. Journal of Theoretical Economics;2021-08-25

5. PRODUCT COMPATIBILITY HINDERS PRE‐EMPTIVE ADVERTISING;Economic Inquiry;2020-05-13

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