Customers’ learning process during product customization: The case of online configuration tool kits

Author:

Stevens Eric,Jouny-Rivier Elodie

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference78 articles.

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5. Comprendre la valeur perçue de la customisation de masse. Une distinction entre la valeur du produit et la valeur de l’expérience de co-design;Merle;Rech. Appl. En Mark.,2008

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